Shuffle.com Becomes the Official Sleeve Partner of Sunderland AFC

By Jake McEvoy

1 hour ago

Jake McEvoy 1 hour ago

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Shuffle becomes Sunderland AFC's official sleeve partner.
Exclusive promotions, boosted odds, and VIP fan experiences for Sunderland matches.
Partnership aims for global growth and closer fan engagement.

A New Trick Up Shuffle’s Sleeve
A Strong Alignment Between Brands
A Shared Ambition for the Top
What This All Means for Shuffle Gamers

New partnership between Shuffle and the Premier League’s Sunderland AFC promises exclusive promotions on Sunderland matches all season long.

A New Trick Up Shuffle’s Sleeve

On Friday, Shuffle and Sunderland officially unveiled their new partnership. With the Shuffle logo now featured on Sunderland’s sleeve, fans will be reminded throughout the season of the exclusive promotions available on the crypto gambling platform.

“Ha’way the lads” will become an increasingly familiar phrase as bettors take advantage of offers ranging from premium boosted odds to VIP fan experiences when Sunderland take on Premier League and Europa League opposition.

The partnership brings together Sunderland’s growing profile on the European stage and Shuffle’s betting platform, with fans set to see a range of promotions tied to the club’s biggest fixtures throughout the campaign.

A Strong Alignment Between Brands

Sunderland AFC’s Chief Commercial Officer, Scott McCubbin, highlighted the shared ambitions between the club and Shuffle, pointing to a partnership built around growth, global reach and a desire to compete at the highest level.

“We are delighted to welcome Shuffle as our Official Sleeve Partner. There is a strong alignment between our two brands, both of which have ambitious plans for growth and a determination to challenge at the highest level”.

McCubbin also praised Shuffle’s international ambitions, describing it as an “exciting, ambitious global brand” and noting that Sunderland is looking forward to supporting its push to become a market leader.

With Sunderland’s international profile continuing to grow, the partnership offers Shuffle a valuable platform to expand its global presence while creating new content and experiences for the club’s worldwide fanbase.

A Shared Ambition for the Top

For Shuffle, the partnership reflects the shared ambitions of both brands, with each looking to establish itself as a leading name on the global stage.

Shuffle Co-Founder Noah Dummett said, “We’re incredibly excited to begin our partnership with Sunderland AFC. We share a lot of the same values, we both have the ambition to be the best, and we’re both here to stay as globally recognised brands”.

Dummett also highlighted Sunderland’s international fanbase and the opportunity for Shuffle to grow alongside the club, adding, “Sunderland AFC has a strong presence among Premier League fans around the world, and we couldn’t be more thrilled to be aligned with the team and supporters as they push to the top”.

What This All Means for Shuffle Gamers

The partnership will bring a range of new opportunities for fans whenever Sunderland take to the pitch. Throughout the season, exclusive promotions will be tied to some of the club’s biggest fixtures, offering you more ways to get involved.

These promos will include premium boosted odds on matchdays, as well as VIP fan experiences and other special rewards. The promotions will be available across Sunderland’s Premier League, domestic cup and Europa League fixtures.

Shuffle and the Black Cats will also work together on exclusive content, digital activations and fan experiences, bringing supporters closer to the club both on and off the pitch.

If you’re hoping to take advantage of some of these exclusive promotions, you will need an account with the site, which you can create with the unique Shuffle referral code “MAXBET”.

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